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made to order - in less than 30 days.
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sustainably handcrafted at our own facility.
what we do
Reviews
I bought a pair of straight-cut jeans from their first launch and I was really skeptical considering no pair of jeans ever fits me properly (there’s always a waist gap and always too tight around the thighs). It took a while initially but I was pleasantly surprised by how well they fit me.
“My hair looks amazing”
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Love the fit, sizing and feel of the jeans! I love how you can customize it with buttons and name tags. Looking forward to the upcoming collection!!
the world's most popular clothing item - built for you, not mass standardized.
designed and rigorously tested in Copenhagen, Denmark
what makes us different
made to order @ groovy labs, our purpose built slow fashion factory
the most inclusive size set in the world for a perfect fit.
made to order = no overproduction
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